Facial Plastic Surgery

Facial plastic surgery, done well, should be invisible.

The goal is never to produce a face that has been operated on — it is to restore a version of your face that looks rested, balanced, and natural. Whether that means addressing a descended brow, heavy eyelids, jowling along the jaw line, or a chin that has always been slightly out of proportion, the principle is the same: the result should look like you at your best, not like surgery.

Mr Matthew Potter is a consultant plastic and reconstructive surgeon with over sixteen years of experience in facial surgery. He operates across five clinic locations in Oxfordshire, Wiltshire and Gloucestershire, and holds the Hunterian Professorship of the Royal College of Surgeons — one of the most prestigious academic distinctions in British surgery.

His facial practice covers the full spectrum of surgical facial rejuvenation and aesthetic refinement, from the Deep Plane High SMAS facelift to brow lifting, eyelid surgery, chin augmentation, and ear correction. Every recommendation is made on the basis of a thorough assessment of the whole face — because the structures of the face do not age or change in isolation, and treating them as if they do produces incomplete results.

Facial Procedures

Ear Correction

Otoplasty for prominent ears and earlobe correction for split or expanded lobes — precise, permanent results with all incisions hidden behind the ear or within natural creases.

Chin Augmentation

Genioplasty — bone-based chin repositioning that adjusts projection, height and symmetry without implants, external scars, or effect on the teeth.

Face/Neck Lift Surgery

The Deep Plane High SMAS facelift — one of the most technically advanced techniques available. Addresses jowling, neck laxity and mid-face descent simultaneously through a single set of incisions.

Brow Lift Surgery

The lateral temporal brow lift elevates the outer brow upward and outward through a hidden incision, restoring a rested appearance without visible scarring or an unnatural result.

Eyelid Surgery

Upper and lower blepharoplasty to address excess eyelid skin, protruding fat, and structural laxity — performed independently or together, and frequently alongside a brow lift or facelift.

Facial Procedures

Ear Correction

Otoplasty for prominent ears and earlobe correction for split or expanded lobes — precise, permanent results with all incisions hidden behind the ear or within natural creases.

Chin Augmentation

Genioplasty — bone-based chin repositioning that adjusts projection, height and symmetry without implants, external scars, or effect on the teeth.

Face/Neck Lift Surgery

The Deep Plane High SMAS facelift — one of the most technically advanced techniques available. Addresses jowling, neck laxity and mid-face descent simultaneously through a single set of incisions.

Brow Lift Surgery

The lateral temporal brow lift elevates the outer brow upward and outward through a hidden incision, restoring a rested appearance without visible scarring or an unnatural result.

Eyelid Surgery

Upper and lower blepharoplasty to address excess eyelid skin, protruding fat, and structural laxity — performed independently or together, and frequently alongside a brow lift or facelift.

Why Mr Potter

16+

years performing facial plastic surgery

0%

facial nerve injury or paralysis across all facial procedures

0%

long-term pain across facial procedures

160+

facelift and neck lift procedures performed

PHIN

Patient satisfaction score: 99%

Mr Potter's Approach to Facial Surgery

Treating the face as a whole

The face ages as a system. The brow descends and pushes skin onto the eyelids. The cheek loses volume and drops, deepening folds around the mouth. The jaw line softens as tissue descends from the mid-face. The neck loses definition as the platysma muscle tightens and fat accumulates beneath the chin.

Addressing any one of these in isolation — without understanding its relationship to the structures around it — produces a result that is at best incomplete and at worst visibly unnatural. A patient with apparent excess upper eyelid skin may actually need a brow lift. A patient seeking a facelift may benefit more from volume restoration to the mid-face first.

Mr Potter examines every patient across multiple consultations before recommending any procedure. He will not recommend surgery he does not consider right for that individual, and he will always explain clearly what he believes will and will not be achieved.

Technique

Technique selection matters. Mr Potter performs the Deep Plane High SMAS facelift — one of the most advanced facelift techniques available — because it produces more complete, more natural and more durable results than conventional approaches. He performs the lateral temporal brow lift rather than the endoscopic technique because it lifts the brow in a more natural direction. He uses bone repositioning rather than implants for chin augmentation because it eliminates implant-related risks and produces a permanent result.

Every technique Mr Potter uses has been chosen through a decade of continuous review of results, discussion with international colleagues, and an uncompromising focus on what produces the best outcome for the patient.

Safety

Mr Potter’s outcome data, compiled across sixteen years of facial surgery, records a 0% facial nerve injury rate and 0% long-term pain across his facial procedures. These figures are not marketing claims — they are audited clinical outcomes, independently verified through PHIN, the government-mandated patient outcomes programme.

Credentials

Hunterian Professor, Royal College of Surgeons of England
Consultant Plastic and Reconstructive Surgeon
16+ years in facial plastic surgery
Fellow of the Royal College of Surgeons
PHIN patient satisfaction score: 99% — independently audited across two outcome parameters
Operates across five UK clinic locations

Frequently Asked Questions

What is facial plastic surgery?

Facial plastic surgery encompasses surgical procedures that alter or restore the appearance and structure of the face. This includes procedures to address the signs of ageing — such as facelifts, brow lifts and eyelid surgery — as well as procedures that refine facial proportions, such as chin augmentation and ear correction. All procedures Mr Potter performs are carried out under the principles of plastic and reconstructive surgery, with a focus on natural, lasting results.

How do I know which facial procedure is right for me?

This is precisely what Mr Potter’s consultations are for. Many patients arrive with a specific procedure in mind; in some cases that is the right recommendation, and in others a different or additional approach would produce a better result. Mr Potter examines the face as a whole and will explain clearly what he believes each option would and would not achieve for you.

What should I look for in a facial plastic surgeon?

Specialist training and credentials matter — look for a surgeon on the GMC Specialist Register for plastic surgery, with specific and documented experience in the procedure you are considering. Outcome data is more reliable than testimonials alone; Mr Potter publishes his clinical outcomes and is independently audited through PHIN. Technique selection also matters — a surgeon who performs only one technique for every patient is not tailoring their approach to you.

How many consultations will I need before surgery?

Mr Potter typically sees patients across several consultations before recommending or proceeding with any facial surgical procedure. He will not operate until he is satisfied the procedure is right for you and that you have a thorough understanding of what to expect.

Where does Mr Potter perform facial surgery?

Mr Potter performs facial surgery at the Manor Hospital in Oxford, Ridgeway Hospital in Swindon, Stratum Clinic in Wootton Oxfordshire, ProDerm in Cheltenham, and Interface Business Park in Royal Wootton Bassett.

How do I book a consultation?

Contact Lissie, Mr Potter’s private secretary, directly on 07917 965717 or use the enquiry form below. She manages all new patient bookings across all clinic locations.

Book a Consultation

Contact us if you have any health concerns or are looking to get a consultation. You can contact Matthew Potter by using the form below or contact him through one of the available telephone numbers or email addresses listed on this page.

Private Secretary & All Correspondence

T. 07917 965717

Swindon - Ridgeway Hospital

T. 01793 814848

Cheltenham - ProDerm, Festival House

T. 0800 0489230

Oxfordshire - Stratum Clinic,
Wootton Business Park

T. 01865 320790

Wiltshire - Interface Business Park, Royal Wootton Bassett

T: 0808 2803560

Oxford - The Manor Hospital

T. 01865 307777

Contact Lissie on 07917 965717 or use the form below.

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