Breast surgery decisions are never straightforward, and Mr Potter does not treat them as such. Size, shape, position, existing tissue volume, skin quality, symmetry, and the patient’s own goals all factor into what the right procedure looks like — and in many cases the right answer involves a combination of techniques.

For breast augmentation, implant selection is a joint decision made across several consultations, with trial implants used in clinic to give patients a realistic sense of their result before any commitment is made. For breast uplift and reduction, technique selection depends on the degree of descent or excess and what approach gives the best access to the breast tissue. For gynaecomastia, Mr Potter investigates for medical causes before recommending surgery, and tailors the technique to the ratio of fat to glandular tissue in each individual case.

Across all breast procedures, every piece of tissue removed is sent for histological analysis as standard.